When you first look at Marks & Spencer, you cannot help but notice the heritage and history that still runs through its products. The company has a very rich history that traces its origins back to 1827 when it was founded by Thomas Spencer, a tailor who decided to establish a clothing store for people of his local area. The shop quickly gained recognition as one of the most well-known and affordable clothing stores in England and went on to become one of the biggest selling clothing brands in the world. Today, the company still manufactures its own clothing and supplies the market with a wide range of accessories, footwear, and household items.
Over the years, Marks & Spencer has experienced many ups and downs, including a difficult period during which the company failed to meet its targets and relied heavily on borrowing money from family and other businesses in order to fund its expansion. However, it has emerged successfully time again thanks to its commitment to maintaining a strong consumer base, one that continues to grow and expand. This consistent growth has made it one of the most successful brands in the world today and is synonymous with good quality. Despite its history and reputation, Marks & Spencer still prides itself on providing its consumers with a wide variety of choices in terms of style, colours, and patterns. It believes that it must continually challenge itself and stay on top of the trends that are shaping the modern market so that it can continue to be a recognised and trusted brand in the eyes of consumers everywhere.
As a brand that prides itself on being about more than just clothes, it should come as no surprise that the latest Marks & Spencer advertising campaign has focused on this idea. The tagline – Every Little Thing May Be Good – suggests that the brand wishes to appeal to a younger audience and take its clothes to a younger generation, something that could well prove lucrative. The campaign itself shows the customers themselves wearing clothes that are not only quintessentially British but show that they are part of a culture that is steeped in fashion and design. It shows how much the brand has changed since the turn of the millennium and shows how it still wants to be a fashion-forward company.